Clicktuitive
Book a demo

Clicktuitive CMO Dashboard

The CMO Dashboard for behavioral health

Tie every dollar of ad spend to calls, qualified calls, VOBs, and admits, with an AI analyst that explains what changed and what to do next.

Book a demo

Inside the product

Every preview uses illustrative data.

Command Center

Your whole admissions engine on one screen

A customizable grid of the numbers that matter: spend, qualified calls, admits, and cost per admit for the period you pick.

  • Drag and drop widgets per user
  • Period-over-period KPIs
  • A significance label on every comparison

Command Center

Last 30 daysIllustrative data

Ad spend

$48,210

+4%Likely noise

Qualified calls

112

+14%Significant

Admits

15

+25%Significant

Cost / admit

$3,214

-8%Directional

Admits by campaign

Payer mix

Top locations

Drag widgets to build your own view. Every comparison carries a significance label.

Ask the Analyst

Ask why. Get an answer from your own data.

Type a question the way you would ask your marketing lead. The AI Analyst reads your ads, calls, and admits, then says what changed and whether it is real.

  • Plain-English answers
  • Signal vs noise labels
  • Every number links to the chart that proves it, and the analyst suggests what to test next.

Ask the Analyst

Last 30 daysIllustrative data
Why did admits drop last week?

AI Analyst

Admits fell from 6 to 3. Qualified calls held steady, but answered rate on Saturday evening dropped from 91% to 68%.

SignificantAnswered rate changeLikely noiseAd spend change
Suggested next step: add one intake rep Sat 6 to 10 PM and re-check answered rate in 14 days.
Full funnel

Click to call to VOB to admit

See where volume drops off, with cost per admit as the headline number. Break it down by payer type, state and campaign.

  • Cost per admit first
  • Payer mix view
  • State and metro breakdowns

Click-to-Admit Funnel

Last 30 daysIllustrative data
  1. CLICK3,840
  2. CALL412
  3. VOB38
  4. ADMIT15
  5. OPTIMIZE
Clicks
3,840
Calls
412
Qualified
112
VOBs
38
Admits
15

Cost / admit

$3,214

PPO share

67%

Top metro

Metro A

Impact Timeline

Every account change, measured

Bid, budget, keyword, and targeting changes are logged automatically and scored against calls, qualified calls, and admits that followed.

  • Automatic change log
  • Before and after windows
  • Significance on each result

Impact Timeline

Last 30 daysIllustrative data
  1. Jul 22BidSignificant

    PPO geo bid adjustment +15%

    +2 admits

  2. Jul 15KeywordDirectional

    Paused 14 broad match detox terms

    -11% cost / call

  3. Jul 9BudgetLikely noise

    Residential budget +$40/day

    +3 qualified calls

  4. Jul 2TargetingDirectional

    Shifted budget toward 3 metros where out-of-network PPO patients admit

    +2 OON PPO admits

Call Center

Find the admits lost after the click

Answered, missed, and qualified rates, a day-by-hour heatmap, rep scorecards, and a staffing planner that shows coverage gaps against when calls arrive.

  • Day by hour heatmap
  • Rep scorecards
  • Staffing planner

Call Center

Last 30 daysIllustrative data

Answered

88%

Missed

12%

Qualified

27%

Missed calls by day and hour

8a10a12p2p4p6p8p10p
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Staffing gap: Sat 6 to 10 PM, call volume 2.1x coverage.
Rep scorecard: Rep A 94% answered, Rep B 81%.
Recommendations

Prioritized actions, not more charts

A ranked action plan and test queue, plus a Negative Builder that finds search-term waste and turns it into negative keyword lists.

  • Ranked action plan
  • Experiment tracking
  • Negative keyword lists from real waste

Action Plan and Negative Builder

Last 30 daysIllustrative data
  1. HighShift $25/day from IOP non-brand to PPO geo campaign
  2. HighAdd 38 negative keywords from search-term waste
  3. TestA/B test insurance-first landing page headline

Search-term waste, last 30 days

−free rehab near me−rehab jobs−detox drink−court ordered classes−rehab tv show

$1,940 in wasted spend flagged

Website attribution

See which campaign brought each visit

A privacy-safe pixel shows which Google Ads campaign brought each visit, with click, scroll and rage-click heatmaps and journey paths. Visit-to-admit matching is in progress.

  • No form or choice field capture
  • No screen recording, nothing typed is captured, country-level location only, raw events deleted after 90 days.
  • Visits by campaign

Website attribution

Last 30 daysIllustrative data

Paid sessions

2,960

Rage clicks

37

Insurance page views

1,120

Engaged time

1m 42s

No screen recording, nothing typed is captured, country-level location only, raw events deleted after 90 days.
Client reports

Client reports

Share a snapshot link from the Command Center with spend, qualified calls, admits, cost per qualified call, cost per admit and what changed. No login needed, and it expires in 30 days. For a live, password-protected board with your client's own branding, publish to Report boards (reportboards.com), our companion product, in one click from the client's page. Available on Agency plans at the Calls tier and above.

  • Snapshot links, no login needed
  • Links expire in 30 days
  • Live branded boards on Report boards

Client report

Snapshot link · expires in 30 daysIllustrative data

reportboards.com/boards/client-name

Spend

$12,480

Qualified calls

164

Cost / admit

$3,120

  • Snapshot link from the Command Center, no login needed
  • Live boards with your client's branding on Report boards
  • One-click publishing on Agency Calls and Admits plans

How setup works

Six steps from sign-in to your first admit report.

  1. 1

    Create your account

    Create your account with your work email.

  2. 2

    Choose Ads accounts

    Grant read-only access to only the accounts you pick.

  3. 3

    Connect call tracking

    Connect CallTrackingMetrics so calls land next to spend.

  4. 4

    Map sources

    Match tracking numbers and campaigns to facilities and channels.

  5. 5

    Set the qualified-call rule

    Define what counts as qualified, such as duration or disposition.

  6. 6

    Optional CRM import

    Add VOBs and admits as a CSV export from your CRM, sent through a HIPAA-safe relay.

Built for HIPAA-conscious teams

Daily totals in, decisions out. No patient details required.

Security detailsPrivacy PolicyTerms of Service
  • Call data arrives as daily totals through a HIPAA-safe relay. No names, phone numbers, recordings or transcripts.
  • Any count under 5 is shown as "under 5"
  • The dashboard does not write to your Google Ads account. Recommended changes go through an approval queue and are applied by your team.
  • Multi-factor authentication
  • Disconnect any source at any time

Integrations

Google Ads

Ads

CallTrackingMetrics

Call tracking

Salesforce (CSV export via secure relay)

CRM

CSV import

Any source

Claude (read-only connector)

AI

Website pixel (Google Tag Manager)

Website

Plans

Pricing depends on how far down the funnel you measure.

Ads

Spend, clicks, conversions and recommendations.

Calls

Adds call tracking: qualified calls, cost per qualified call, call center cockpit.

Admits

Adds CRM outcomes: cost per admit, click-to-admit funnel.

Each plan is available for a single operator or an agency managing several facilities. Pricing is shared on the demo.

See plans