Treatment center CMOs
One view of spend, calls, VOBs, and admits for your facility, with an analyst that explains the week.
CMO Dashboard + managed Google Ads for behavioral health
Clicks don't fill beds. Admits do.
Clicktuitive ties every ad dollar to calls, qualified calls, VOBs, and admits, then tells you what to change next. Use the CMO Dashboard on your own, or let us run your Google Ads and watch every result in it.
The problem
Agency reports end where your census begins.
Reports stop at clicks
Clicks and CTR say nothing about who called, verified benefits, or admitted.
Form fills are not patients
Most leads never pick up the phone. Optimizing to them trains Google on the wrong people.
Nobody owns the call
When admits drop, the agency blames intake and intake blames the ads. No one has the data.
Clicktuitive measures the whole path:
- CLICK
- CALL
- VOB
- ADMIT
- OPTIMIZE
The CMO Dashboard
See what changed, why, and what to do next.
Built for treatment center CMOs, multi-location groups, and agencies. Every preview below uses illustrative data.
Your whole admissions engine on one screen
A customizable grid of the numbers that matter: spend, qualified calls, admits, and cost per admit for the period you pick.
- Drag and drop widgets per user
- Period-over-period KPIs
- A significance label on every comparison
Command Center
Last 30 daysIllustrative data
Ad spend
$48,210
+4%Likely noise
Qualified calls
112
+14%Significant
Admits
15
+25%Significant
Cost / admit
$3,214
-8%Directional
Admits by campaign
Payer mix
Top locations
Drag widgets to build your own view. Every comparison carries a significance label.
Integrations
Connect the tools your team already uses.
Google Ads
Ads
CallTrackingMetrics
Call tracking
Salesforce (CSV export via secure relay)
CRM
CSV import
Any source
Claude (read-only connector)
AI
Website pixel (Google Tag Manager)
Website
Security
Built for HIPAA-conscious teams.
The dashboard never needs patient details to do its job. It works on daily totals.
- Call data arrives as daily totals through a HIPAA-safe relay. No names, phone numbers, recordings or transcripts.
- Any count under 5 is shown as "under 5"
- The dashboard does not write to your Google Ads account. Recommended changes go through an approval queue and are applied by your team.
- Multi-factor authentication
- Disconnect any source at any time
Who it's for
Built for the people who answer for admits.
Multi-location groups
Compare facilities on calls, qualified calls and cost per admit.
Agencies
Multi-client rollup, agency health table with churn-risk flags, agency scorecard, and client viewer logins.
Managed Google Ads
We run the account. You see everything in the dashboard.
Done-for-you Google Ads, built only for addiction treatment and behavioral health providers, and LegitScript-compliant from day one.
Google Ads for treatment centers
LegitScript-compliant campaigns targeted to the payers, geographies, and levels of care you want.
Admit-based attribution
In managed accounts we feed qualified-call outcomes back to Google Ads, so bidding learns from admits, not form fills.
Payer mix optimization
Keyword and state level payer analysis that shifts budget toward PPO-qualified volume.
Common Questions
Answers before you ask.
The questions treatment center teams ask us most, answered straight.
With your permission, read-only Google Ads data for the accounts you choose, plus daily totals from your call tracking and CRM. You pick each source and can disconnect any of them at any time.
Call data arrives as daily totals through a HIPAA-safe relay. No names, phone numbers, recordings or transcripts are stored, and any count under 5 is shown as "under 5". The dashboard does not write to your Google Ads account. See our Security page for details.
Google Ads connects through a Google sign-in. Call tracking, source mapping, and your qualified-call rule are set up together, and a CRM upload is optional. We walk through it with you on the demo.
Google Ads for spend. CallTrackingMetrics for calls. Admits and VOBs come in as a CSV export from your CRM (Salesforce today) through a HIPAA-safe relay that keeps only daily totals and one-way hashed keys. Other sources on request.
Yes. Agencies get a multi-client rollup, agency health table with churn-risk flags, agency scorecard, and client viewer logins.
Each plan includes a monthly AI Analyst allowance; usage shows on the AI usage page in Settings.
Yes. Managed Google Ads is our done-for-you service, built only for addiction treatment and behavioral health and LegitScript-compliant. You see every result in the same dashboard.
Managed services are scoped after a strategy call with a flat, predictable fee. We earn renewals with results, not lock-in.
Have a question that's not here? Ask us directly
See your admits, not just your clicks.
Book a demo of the CMO Dashboard, or request a free audit of your Google Ads account. One form, a reply from a real person within one business day.