In the past, it was enough for marketers to connect with their customer base as a whole, but that is no longer the case. Then came the trend to call potential customers by their first name when addressing them. Soon, buyers became more sophisticated and no longer reacted to that form of personalization. Savvy executives…
Your website is often a customer’s first introduction to your company, even if you operate a brick-and-mortar business. Like with all first introductions, you need it to be positive. The importance of having a user-friendly website does not stop there as it also may be where returning customers come to find out if you carry…
January is a great time to get your digital marketing up to speed for the new year. Knowing where you are going is essential to make the most of every marketing dollar. Creating overall goals for the year will help you measure your process as the year progresses. Therefore, consider making specific, measurable, relevant, attainable,…