Marketing Personalization

Personalizing Your Marketing in 2022

Marketing

In the past, it was enough for marketers to connect with their customer base as a whole, but that is no longer the case. Then came the trend to call potential customers by their first name when addressing them. Soon, buyers became more sophisticated and no longer reacted to that form of personalization. Savvy executives…

6 Marketing Tasks To Do This January

6 Digital Marketing Tasks To Do This January

Marketing

January is a great time to get your digital marketing up to speed for the new year. Knowing where you are going is essential to make the most of every marketing dollar. Creating overall goals for the year will help you measure your process as the year progresses. Therefore, consider making specific, measurable, relevant, attainable,…